Perhaps the most valuable asset a company can have is its existing customer base. Acquiring a new customer entails a high cost, that is, selling to a new customer can incur a cost three or four times higher than selling to an already acquired client.

In this regard, Giraffe Ideas has developed effective communication tools aimed at raising the levels of customer retention and loyalty

When you’re in business, your competitors are not just the ones within your own industry; it often also includes those companies that commercialize alternative products or services. It is then wise to take a look at what those alternative businesses have to offer and think of the possibilities for expansion into new market segments.


At Giraffe, we design structured strategies aimed at creating new consumer segments so that your business may expand its market boundaries.

An important sales indicator is the customer’s capacity to recall a brand, as well as “feel” for the brand. Emotional recall, or top of heart, is a key indicator of a brand’s market strength. In order to achieve brand recognition, a brand must be associated with the right values, and these in turn need to be conveyed through the appropriate channels.


At Giraffe, our goal is to create a brand development strategy and design the necessary tools that will give your brand both recognition and charisma.

All of these achievements translate into a single ultimate result: business profitability. At Giraffe, We understand this objective and work with you to achieve it.