This year, the worldwide pioneer at online advertising investments, the United Kingdom, establishes the trend and shows us the new spin that has changed the Companies communication, focusing more on web advertising than on traditional media such as television. PricewaterhouseCoopers shows us how, for the first time, the online investments lead the companies communication with their target markets, with a 23,5% compared with TV’s 21,9%.

The forecast tells that Internet can reach a 30% of the advertising budget, which would make it the highest percentage in the media history.

One of the tools to generate trust in your consumers is through testimonials and comments at your Website.
After some surveys, there has been found, amazingly, that more than half of the internet users base their purchase decisions on the comments posted by others, that’s why maintaining your website updated and with a section designated for comments and remarks of your clients, providers, and visitors, really helps to generate trust among your potential clients. These sections are usually a blog or a testimonials page.
Client’s comments help visitors develop a better idea of the experience they can have by purchasing the product o service offered in the website. This is essential for trust building.

Some of you must be updated about the big launch of Bing. For those who aren’t, here we have all the information.
After a lot of speculation about the attempt of Microsoft to buy Yahoo last year, finally they have come to an agreement and decided to forge a 10-year strategic alliance with the launch of a new search engine that will compete directly with Google.
With a powerful design and many expectations, Bing faces the market and seems to be very effective, although Google’s board declared not to be worried about it, since they have the leadership of web advertising and are convinced that they won’t lose the first place.
We must wait to see, anyway visit the new website www.bing.com

Giraffe Ideas took part at the event “All About México”, space dedicated to support Mexican relations and commerce, held this past Thursday, June 18th, at Tuscany Italian Bistro at the Hard Rock Café & Casino.
At the event many Mexican and Latin-American organizations gathered and had the opportunity of participating in an excellent networking.
The Global Business Calendar, who made possible the event, brought together more than 150 entrepreneurs and leaders in a complete Mexican environment with mariachi and Mexican dances, compliment of the Mexican Cultural Institute in Miami, who’s director, Arturo Morell, honored the evening with his presence.
Thank you all for attending!

Nowadays businesses use all the web-tools and explore the advantages of becoming part of Facebook, of creating links of their websites to linkedin.com, or sending messages by Twitter and using e-newsletters as a communication tool with their target markets. Proof of this is the “Twitter`s Ranking” released recently by Twitter with the most mentioned brands and how they are aiming to capitalise on the buzz:

1.    Starbucks
2.    Google
3.    BBC
4.    Apple
5.    AIG
6.    Amazon
7.    Microsoft
8.    Guardian
9.    Dell
10.  Coca-Cola

Virtual communication is an effective way to keep your business in mind, of telling everyone what you are doing and to have your network updated.

Join to all and take advantage of these tools offered by the Web.

The president of the United Sates of America, Barak Obama, opens the White House’s page in MySpace and confirms his popularity counting with 170 thousand friends so far.

Since the beginning of his campaign, Obama identified the power of the social networks and decided to do branding by this growing mean.

Thus, he confirms his strategy and continues to generate expectations. He will publish photos, news, plans and changes in his government. Find out more: myspace.com/whitehouse

The results of the international study Global Reputation Pulse 2009 developed by the Reputation Institute are already announced, being this the biggest analysis of brand reputation in the world.
 

The Global Reputation Pulse is a measure of corporate reputation calculated by averaging perceptions of trust, esteem, admiration, and good feeling obtained from a representative sample of local respondents who were familiar with the company.

 
The top 10 companies are listed below:
 
1. Ferrero (Italy) 85.17
2. Ikea (Sweden) 83.98
3. Johnson & Johnson (U.S.) 83.58
4. Petrobras (Brazil) 82.37
5. Sadia (Brazil) 82.06
6. Nintendo (Japan) 81.63
7. Christian Dior (France) 81.37
8. Kraft Foods (U.S.) 81.09
9. Mercadona (Spain) 80.99
10. Singapore Airlines (Singapore) 80.97

 
At Giraffe, we acknowledge that the level of consumer trust in your business is the result of credibility (what I say I do is true) and reliability (what I do, I always do well.). Therefore, trust represents business to your company.


http://www.reputationinstitute.com/advisory-services/global-pulse

 < ><-->

The rapidly-expanding Internet is the place where, through sensible investment, companies are able to get needed exposure to potential customers.

Online Marketing, or Web presence, covers a wide spectrum, ranging from a company’s own Website to more sophisticated tools, such as banners on high-traffic Websites such as Facebook and Youtube, among others.

Market indicators show that, in 2009, over 50% of businesses will allot resources to online marketing.

This year, and in line with the strategies we offer our clients, we, at Giraffe, decided to take our own advice and give our Website a complete makeover. After revamping our logo with a fresh new image, we needed a good Internet site to serve as a stage for its presentation. Here, you’ll find the basis of our theory: the creative idea and our methodology, which have become the key to our clients’ continued growth in difficult times