Giraffe Ideas, Miami, Strategy business, plan marketing, plan communication Miami, Flrida

The company was set up to provide managerial strategic support to organizations looking to improve in terms of profitability (internal assessment) and competitiveness (external assessment), by developing strategic models that would raise the value of their offer.

After years of developing and implementing various methodologies and tools to increase the efficiency, productivity and value of client companies, our founder realized that it simply isn’t enough to define and understand what a company’s essence is (mission, vision, values and objectives), what it does (product/service proposition) and how it does it (delivery strategies), if it isn’t able to effectively communicate to the market what it is, what it does and how it does it.

At the beginning of 2008, and after 10 years of experience in strategic business support, Sumas y Restas underwent a transformation, becoming a company with a globalized vision. It is then that GIRAFFE IDEAS is born, in Fort Lauderdale, with the objective of providing southern Florida’s business community with the support that would allow them to better understand their market segments so as to design the appropriate Communication and Brand Development Strategies.

Giraffe Colombia Ltd. opens in Bogota as the first affiliate of Giraffe Ideas. There, a creative team is set up for the production of editorial content, graphic design and Web engineering.