The giraffe is the tallest animal in the world. In order to survive, it must be able to reach the highest and freshest leaves at the top of trees. Several analogies help illustrate the way we identify ourselves with the Giraffe.

From a philosophical perspective, the Giraffe serves as a metaphor that shows the way to a higher form of existence; from a business perspective, it suggests the possibility of achieving the highest results, and finally, from the perspective of innovation and creativity, it symbolizes our commitment to reaching higher ideas.