How do we develop your Communication Plan?

At Giraffe we have developed our own strategy, with a wide proven model that is focused on driving all the communication plan efforts to the development of a trust relashionship between our clients and their objective market.

Implementing a communication plan that generates trust requires to follow an organized process. The methodology created by Giraffe is developed in four Phases:

At GIRAFFE, we study in detail the “Business Model” of the firm, before we build and develop a Communication Plan.

We review the business model with critical reasoning, and we analyse:

The Strategy Fundamentals
The Strategic Positioning
The Market Strategies
The Competitive Strenght
The Capacity to build new market frontiers

Once we have defined the “True North” of the business we can align the business strategy and the communication strategy in order to answer:

What do we want to say?
Whom do we want to say it?
How do we want to say it?
When do we say it?
Where do we say it?

After we have a complete understanding of the business, we focus on the translation of that understanding into a graphic representation. In other words, we develop a corporate image and identity strategy, which will generate a visual impact and  will invite your current and future costumers to know the values and benefits that the firm wants to communicate to the market.

At GIRAFFE, we assist you in the creation of a professional corporative image in order to be consistent with the desired market positioning. Keep in mind that any inconsistency between the corporate image and what is actually displayed through business activity will cause confusion among costumers.

The next step after we have created a professional corporate image and strategy, is the development of a website. In other words, we will assist you in the creation of a “Virtual Office” in which your clients can look up for information about your business, can get your products or services, and will be able to subscribe to your newsletter, which will allow you to create a loyal relationship between you and your costumers.

At GIRAFFE, we design and develop your own website with creative concepts, proper engineering that privileges the functionality and makes easier the navigation and redaction of clear and straight forward editorial contents that will grow interest and call to action.

Our web projects are designed and developed differently for each costumer. That way, we optimize your resources and we deliver a web solution that is efficient within a reasonable cost.

After we have developed a corporate identity and a website, the next step is the development of a brand activation strategy. This means building recognition and positioning your brand in the market. This will generate traffic in your web page, and will be reflected in your sales growth.

All the activities that are developed in PHASE 3 are oriented to communicate permanent, synchronized, precise, and clear messages. In other words, the brand activation strategy consists in the optimization of resources such as, but not limited to:

• Newsletters delivery to pre-established databases
• Development of strategic networking
• Promotional strategies BLT design
• Event production
• Media strategy production

Advantages of our Methodology

The assistance that GIRAFFE delivers to you with the communication strategy design for your business is translated in just one benefit:

We increase the trust level between your firm and your objective market: We develop your brand.

The Phase’s methodology is designed to generate a consistent strategy in your brand promise. This methodology is designed for you to communicate to your market and to be believable, defendable, and unique. If you are consistent with your brand promise, the market will know what to expect, and it will start trusting that promise. In other words, it will begin to consume your brand. pan>

On the other hand, if you are not consistent with your communication strategy, you will generate confusion in the market, this confusion generates lack of trust, the market will not understand your brand and it will not consume it.