1) Learning Your “True North” - We conduct a critical evaluation of:

The Basis of Your Strategy: the scope of your Mission, Vision, Values and Objectives.

Your Strategic Positioning:the way you generate brand recognition and recall, value perception, as well as the actions carried out in terms of:

		Segmentation: the way you determine, acquire knowledge and look after the various client sectors.
		Differentiation: the nature of the value proposition you have committed to delivering to the various client sectors that resulted from segmentation..
		Reinforcement: the way you ensure that a client or group of clients will continue to purchase your products or services on a growing basis.
		Diversification: the steps you take to cover extensive markets that are characterized by a large number and variety of clients.
		Innovation: the way you develop new value options in order to create new markets and expand the existing ones.

2) Learning Your Strategic Logic – We conduct an objective evaluation of:

The Capacity to Create New Market Segments: ¿How does the organization create new spaces and opportunities where there were none before? The results create new demands that translate into profitable growth.

A Clear Strategic Focus: ¿Is there a Strategic Plan built around a Global Vision of Transformation, or is it simply a Plan based on revenue projections?

A Viable Strategy for Commercialization: ¿Does the organization have a sound business model that guarantees a return-on-investment? ¿Is the cost-price-profit equation properly balanced?

At GIRAFFE we build your Communication Strategy to guarantee that the market will know what your company is and what it does. Using our own methodology, we come up with a strategy to give accurate answers to these questions:

What do we want to say?

Whom do we say it to?

How do we say it?

Where do we say it?

When do we say it?

We are in the business of developing effective, innovative ideas so that through sensible investment your company is able to reach its target market. By using high impact communication tools, the information about your products/services will be clear and credible, thus raising customer trust in your commercial relations.

At GIRAFFE, we are committed to developing customized communication strategies; we provide the experience and know-how to effectively implement various marketing tools, such as:

Brand Concept Design and Development

Image and Corporate Identity Design

Web Design and Engineering

Creation of Editorial Content

Public Relations

Media Management

Targeted Advertising Design