Giraffe Ideas, Miami, Strategy business, plan marketing, plan communication Miami, Flrida

	Corporate image refers to how a company is perceived – who it is and what it’s about, what it does and how it does it. The creation of a corporate image is an instrument aimed at improving the target segment’s perception of the company; this is achieved by suggesting a specific mind set in the public.

	A corporate image is your company’s “personality”, or profile, and what that image symbolizes must be consistently expressed through each of your company’s actions. In order for the image to be effective, it must not only be accurate, but also credible.

	A corporate image is designed to awaken the interest of consumers, or target, and “create a memory in their minds”, generating a brand awareness that facilitates the sale of products and/or services.

	At GIRAFFE, we assist you in the creation of a professional corporate image, consistent with the desired market positioning. Keep in mind that any inconsistency between the corporate image and what is actually displayed through business activity will cause confusion among potential customers.

Corporate identity is the physical expression of the corporate image. In general, it is made up of the logo and other complementary elements that are integrated based on a set of parameters generally referred to as the “Manual of Corporate Identity”.

The parameters help to establish guidelines on how to apply the corporate identity in terms of color palettes, fonts, visual organization and other features aimed at “maintaining visual coherence and brand recognition throughout all of its physical manifestations”.

There are a number of elements that are used in order to support a company’s visual and physical identity, for example:

Uniforms, stationery and letterhead (envelopes, fax cover pages, invoices), labels and signs, internal and external signage, business cards, brochures, pamphlets, Websites, e-mail headings, promotional material in general and many others.

The concept of brand activation is related with “the art of winning the hearts and minds of consumers.” To activate a brand means to enhance its attributes through the sharing of experiences with your target. Brands are born, or come to life, and this entails an effort to keep them “active”, or alive, in consumers’ minds.

Before embarking on the activation stage of a brand, it is important to make sure that, in fact, there is something to activate, i.e., the consumer already has a record of the brand in his or her mind. If there is no such record, we would then have to speak about the launching of a brand, which would involve a different approach.

At GIRAFFE, we design and implement brand activation strategies that are both tangible and innovative. Within a framework of original actions, a controlled budget and measurable results, the application of these strategies will result in a sustained and exponential growth of your brand’s proposition.

Trademark registration is a legal procedure overseen by a government agency, whereby a business organization seeks to protect its products by legally safeguarding, through restriction, the use of an idea, invention, process, etc. It effectively establishes proprietorship of a name or product.

This is a key procedure since it’s the only way to capitalize on a company’s products and brands. At Giraffe, we appreciate the importance of trademark registration and offer to take care of your application process, both here, in the U.S., and in Colombia.

Domain registration relates to the registration process of Web addresses so as to restrict the use of a chosen name. Nowadays, with Websites being on such high demand, it is important to register your domain. From a marketing perspective, your domain name should be easy to remember and easily-recognizable, a name that generates positioning.